Logo and Branding: Branding is the keystone to successful marketing. Maintaining brand consistency throughout every marketing channel creates a sense of familiarity with consumers, establishes your business’s credibility, and showcases your professionalism. Would your audience trust a company whose branding is mismatched throughout their marketing?
Marketing by Design will build a branding guide that will establish your logo and messaging as a coordinated campaign throughout your marketing, company materials and advertising. Your logo will have consistency across print, publications and online so that every occurrence builds on the foundation created at the launch of your business through its success.
Publication Advertising: Print advertising is a perfect method to target the right audience in the right publication that appeal to specific audiences and can place your ads strategically. Readers often scan a website for only a few minutes while reading a publication is a more committed activity. Viewing your ad associates your visual and written message with the value of the publication and its audience helping to elevate your brand. Finally, publications are often shared, passed on or available to multiple readers expanding your marketing dollars.
Print and Collateral Marketing: Non other than Forbes characterizes print as primal. Paper is ingrained in humanity, dating back to the earliest civilizations that used woven papyrus as a writing surface. Seeing a brochure or other printed piece on a screen doesn’t deliver the same tactile fulfillment as holding it in your hand. Building your business success may depend on how well you communicate what you have to offer. A variety of marketing materials such as brochures, leaflets, flyers, door hangers, posters etc can help to accomplish that for your business and leverage your other marketing strategies. Print collateral builds and strengthens relationships and as “leave-behind” will extend your presence.
Display and Outdoor Marketing: Whether you are just starting a small business or are an established company that has been around for years, there is no denying the fact that display advertising plays an important role by making a strong visual impact upon your prospective customers. From billboards to point-of-sale displays, they remain a valuable type of advertising that often leads to more sales. They are yet again another method to establish brand, elevate your perceived value relative to competition and to message a new audience or cement and existing audience.
Direct Mail and Postcards: Mail is tangible. The format is familiar. And can be personalized. Each direct mail campaign can be tailored for a specific audience, from long-time customers to new prospects sourced from easily purchased mailing lists. Recipients are presented with offers or information that meet their individual needs or buying habits. And perhaps the biggest advantage of direct-mail advertising is that it is highly targeted and measurable with of potential customers. And, it is typically run in conjunction with an online marketing campaign.
Promotional Merchandising: Personalize your brand with merchandise that your clients can display at their business or in their home. This is a proven and effective marketing method that will capture people’s attention and help draw in potential customers over time. Promotional products give a unique and creative flair to your business advertising campaigns. And because they are unique, promotional products help your company stand out from your competitors. For a modest investment, a small business can obtain the type of exposure normally reserved for large companies with significant advertising budgets.