• marketing by design

    marketing by design

    Creative Design and Marketing

    about
  • online services

    online services

    Web - Search - Promotion - Social

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  • print services

    print services

    Brand - Advertising - Collateral - Direct Mail - Promotions - Signage

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Marketing by Design is a full-service creative and marketing agency located in Park City that specializes in developing, maintaining and evolving small business marketing strategies. We strive to communicate the value of your business’ products or services, and recognize the importance of engaging new prospects and retaining customers or clients… all within an affordable budget. So let’s get started!

In Business There is No Finish Line

A business never crosses the finish line. The world wide web thrives on fresh content, mobile-optimized sites, fast load times, and easy navigation. A commitment to your online presence can make all the difference to your bottom line. Developing your relationship with your audience while building your customer base should be your goal. Marketing by Design can design, develop, manage and maintain your site, guide your online marketing strategy and coordinate with traditional print and collateral marketing. Freeing you up to focus on your business and your customers in order to stay competitive in your marketplace. The Race is On!

We Can Fuel Your Success.

Click to explore our many design, marketing and advertising services.

Successful Businesses Start with Great Websites.

We exist in a digital world. A professionally designed website is perhaps the most effective way to be found, to advertise, and to communicate with prospects and customers. Your website may be the first interaction they have with your business. And, of course, you want that first impression to be a great one.

Successful businesses require great visual communications and strategic marketing choices, especially when it comes to their websites. Attractive design sets the tone for your company and establishes trust with your audience. More importantly, the perceived value of your product or service is elevated. A small investment in superior web design and function can be one of the best choices your company will make.

Affordable Website Plans

Choose a plan that suites your needs for a free consultation and estimate. Or let us customize a site to your specific requirements.



Accounts

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Value

Basic Website

✓ Domain Registration and Hosting Included

 SSL Certificate Included

 5-Page Design and Production

 1 Business Email Included

 Image Retouching and Copy Writing Assistance Included

Only $949.00*

Deluxe Plan

Advanced Website

✓ Domain Registration, Hosting and SSL Certificate Included

 Up to 15-Page Design and Production

 5 Business Emails Included*

 Image Retouching and Copy Writing Assistance Included

 Email Marketing Set-Up

Only $2499.00*

GREAT VALUE

Ultimate Plan

eCommerce Website

✓ Domain Registration, Hosting and SSL Certificate Included

 Up to 50 Initial Products 

 5 Business Emails Included*

 Image Retouching and Copy Writing Assistance Included

 WooCommerce Payment and Fullfillment

Only $3899.00*

*Pricing Includes: Private Domain Registration, WordPress Hosting Package (except where other supported platforms are specified by client) and E-mail Mailbox(es), all pre-paid for a term of one year and will be assigned to client's secure account. Afterwards, client’s credit card will be charged for recurring provider charges. Client revisions during design and production phase will be accommodated as much as possible, but some restrictions may apply. Customer support during design and production phase of websites and may include training required by client to access, revise and update content, as well as manage ecommerce content management systems. Images provide by client will be retouched for viewing and optimized web display. Best practices for basic search engine optimization are put in place, with more extensive methods added based upon package.

Your Website is Up and Running. Let’s Extend Your Warranty Service.

Congratulations! It’s no small feat to have a business website designed, produced, and up and running smoothly. But make no mistake — a business never crosses the finish line. The world wide web thrives on fresh, new content, mobile-optimized sites, fast load times, and easy navigation.

It’s a commitment you’ll want to make keeping your online presence up-to-date, secure, backed-up and trouble free. Search engines, web standards, and database updates are constantly changing and require attention to stay optimized. All this can make a big difference to your bottom line if your site is not performing at its best.

Take a Deeper Dive

Updates: Your website has many elements that provide functionality, a responsive appearance across devices and compliance with ever-changing internet and browser standards. They need to be monitored and updated continually to ensure that your site looks great and works perfectly.

Security: A website that is neglected for too long and not maintained regularly is susceptible to malware, brute-force attacks or hackers who can highjack a site, often without it being apparent. Your website will require updates and security patches that are provided by developers to stay ahead of these threats.

Back-ups: Backing up your website is critical to your maintenance strategy. There is nothing worse than discovering your website is down, or worse, is gone! It is not common but it can happen for several reasons. If something were to go wrong, you could lose everything. We provide regularly scheduled back-ups, and notifications will alert us, so your site can be restored quickly if it is damaged or hacked.

Analytical Reports: Monthly reports are generated to give you confirmation of backups, uptime monitoring, database optimization and updates performed. You’ll also be able to see comparative traffic analysis of current month compared to previous month to gauge your site’s performance.

Affordable Website Maintenance

Choose a plan that suites your website and keep your site secure, up-to-date and up and running.



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Value Plan

Quartlery Subscription

✓ Performed 4 times per year


 Perfect for Smaller Websites

 Quarterly Analytic Reports

 Only $240/Year

 Most Affordable Plan

$60/Billed Quarterly *

AFFORDABLE!

Deluxe Plan

Monthly Subscription

✓ Performed 12 times per year

 Perfect for Most Websites

  Monthly Analytical Reports

 Only $600/Year

 Less than $1.65/day

$50/Billed Monthly *

RECOMMENDED

Ultimate Plan

Weekly Subscription

✓ Performed 50 times per year

 Perfect for Advanced and eCommerce Websites

  Weekly Analytical Reports

 Only $900/Year

 Less than $2.50/day for Ultimate Protection

$75/Billed Monthly *

MOST SECURE

*Pricing Includes: Private Domain Registration, WordPress Hosting Package (except where other supported platforms are specified by client) and E-mail Mailbox(es), all pre-paid for a term of one year and will be assigned to client's secure account. Afterwards, client’s credit card will be charged for recurring provider charges. Client revisions during design and production phase will be accommodated as much as possible, but some restrictions may apply. Customer support during design and production phase of websites and may include training required by client to access, revise and update content, as well as manage ecommerce content management systems. Images provide by client will be retouched for viewing and optimized web display. Best practices for basic search engine optimization are put in place, with more extensive methods added based upon package.

Marketing 101… Step on the Gas!

The incredible convenience and accessibility of the internet for consumers is one of the biggest advantages of online marketing. Website design and development is a core part of this strategy. And, online marketing can provide a gateway to a new audience and to grow your customer base, all the while ensuring converting customers into sales and services. Now is not the time to gain momentum and continue growing your business!

Internet advertising allows any business to quickly, easily, and efficiently reach your target audience with a relatively affordable budget. SEO, SEP, SERP, CPM, CPC, CPA, Google AdWords, Facebook Ads, Search Ads, Display Ads — it can quickly devolve into a daunting alphabet soup of terms. But Marketing by Design will assist you in navigating these choices and maximizing your website and designing your first online campaign.

Take a Deeper Dive

SEO/SEP/SERP: Optimizing your website’s search ranking can seem daunting and it is highly technical. Search Engine Optimization, Search Engine Promotion, and Search Engine Results Pages — simply put they all are used to get your website found and rank as high as possible against your competition. Many underlying best practices accomplish the former while targeted promotions and analytical evaluation will boost the latter. Search traffic is already interested in your products and services but be found and ranked effectively is the goal. Every business should invest in search engine marketing. Optimizing your website’s content maximizes organic traffic from search engines. You could be losing money every day your website is not optimized for search ranking.

Online Advertising Competition for the best ranking on Search Engine Results Page (SERP) can be tough and every small business wants to be high up on that first page. Google Adwords can accomplish that while your site is gaining traction organically. Adjunct to that, is getting noticed on Facebook Timelines with affordable and targeted ads. As well as on Instagram which is managed through Facebook Ad manager. MBD can make sense of your campaigns and coordinate the best strategy to get you noticed online.

Social Engagement: Social engagement is a substantial part of every marketing strategy, and the benefits of this cost-effective resource is a phenomenal marketing opportunity. Social Media Marketing (SMM) and Paid Social Media (PSM) create and share content on social media networks for marketing and branding goals that drives audience engagement and builds a loyal base of clients and customers. They are critical parts of their overall digital marketing strategy.

Email Marketing: Consumers check their email every day and they say it’s the preferred method to receive updates from brands they follow. That is a statistic you shouldn’t ignore. That’s why it’s important to develop a strong email marketing strategy. Business owners are looking for ways to connect and build relationships with their leads and customers. If your business is not using email marketing to do that, then you are missing out on a powerful opportunity to generate revenue and build audience.



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SEO/SEP/Advertising

Search Engine Optimization/Promotion

 Full Website Audit and Evaluation

 Keyword Research

 Metatag, Keyphrase and Description Optimization

 Copywriting and Readability Review

 Internal, External and Social Linking

 Google Adwords Campaigns*

Starting at $49.00/mo*

Audience Engagement

Social Media Management

✓ Facebook and Instagram Business Pages

 Scheduled Social Media Posts, Ad and Boosted Campaigns 

 Copywriting and Image Creation

 Audience Engagement and Moderation

 Analytics and Reporting

 Customer Support

Starting at $99.00/mo*

Client Retention

eMail Marketing

Customer List Managment

 Newsletter Design and Scheduling 

 5 Business Emails Included*

 Social Media Integration

 Analytics and Reporting

 Targeted Audiences

Starting at $49.00/mo*

*Pricing Includes: Private Domain Registration, WordPress Hosting Package (except where other supported platforms are specified by client) and E-mail Mailbox(es), all pre-paid for a term of one year and will be assigned to client's secure account. Afterwards, client’s credit card will be charged for recurring provider charges. Client revisions during design and production phase will be accommodated as much as possible, but some restrictions may apply. Customer support during design and production phase of websites and may include training required by client to access, revise and update content, as well as manage ecommerce content management systems. Images provide by client will be retouched for viewing and optimized web display. Best practices for basic search engine optimization are put in place, with more extensive methods added based upon package.

Drive Your Brand.

Print is still one of the most powerful communication tools in marketing. Paper, texture, color and layout all come together to help your brand stand above the rest. There is something to be said about the feeling of legitimacy that comes from print and are physical items that often remain in offices or homes for months or even years after they are received. A strategic campaign of print advertising leverages your marketing communications while expanding your audience.
Advertising in publications are an excellent way to establish your brand. And, print publications consistently offer readers high-quality, reliable content that offers unmatched credibility for advertisers. The design and placement of your company ads in publications, newspapers and magazines can help you reach your target audience, whether it be a niche market or the general public. When a customer or prospect reads a printed material, they are more engaged for a longer period of time. We’re ready to help you from concept to finished art to sourcing, placement and merchandising, ensuring your brand is influencing consumers at every touchpoint.

Take a Deeper Dive

Logo and Branding: Branding is the keystone to successful marketing. Maintaining brand consistency throughout every marketing channel creates a sense of familiarity with consumers, establishes your business’s credibility, and showcases your professionalism. Would your audience trust a company whose branding is mismatched throughout their marketing?
Marketing by Design will build a branding guide that will establish your logo and messaging as a coordinated campaign throughout your marketing, company materials and advertising. Your logo will have consistency across print, publications and online so that every occurrence builds on the foundation created at the launch of your business through its success.

Publication Advertising: Print advertising is a perfect method to target the right audience in the right publication that appeal to specific audiences and can place your ads strategically. Readers often scan a website for only a few minutes while reading a publication is a more committed activity. Viewing your ad associates your visual and written message with the value of the publication and its audience helping to elevate your brand. Finally, publications are often shared, passed on or available to multiple readers expanding your marketing dollars.

Print and Collateral Marketing: Non other than Forbes characterizes print as primal. Paper is ingrained in humanity, dating back to the earliest civilizations that used woven papyrus as a writing surface. Seeing a brochure or other printed piece on a screen doesn’t deliver the same tactile fulfillment as holding it in your hand. Building your business success may depend on how well you communicate what you have to offer. A variety of marketing materials such as brochures, leaflets, flyers, door hangers, posters etc can help to accomplish that for your business and leverage your other marketing strategies. Print collateral builds and strengthens relationships and as “leave-behind” will extend your presence.

Display and Outdoor Marketing: Whether you are just starting a small business or are an established company that has been around for years, there is no denying the fact that display advertising plays an important role by making a strong visual impact upon your prospective customers. From billboards to point-of-sale displays, they remain a valuable type of advertising that often leads to more sales. They are yet again another method to establish brand, elevate your perceived value relative to competition and to message a new audience or cement and existing audience.

Direct Mail and Postcards: Mail is tangible. The format is familiar. And can be personalized. Each direct mail campaign can be tailored for a specific audience, from long-time customers to new prospects sourced from easily purchased mailing lists. Recipients are presented with offers or information that meet their individual needs or buying habits. And perhaps the biggest advantage of direct-mail advertising is that it is highly targeted and measurable with of potential customers. And, it is typically run in conjunction with an online marketing campaign.

Promotional Merchandising: Personalize your brand with merchandise that your clients can display at their business or in their home. This is a proven and effective marketing method that will capture people’s attention and help draw in potential customers over time. Promotional products give a unique and creative flair to your business advertising campaigns. And because they are unique, promotional products help your company stand out from your competitors. For a modest investment, a small business can obtain the type of exposure normally reserved for large companies with significant advertising budgets.

Your Budget. Your Pricing.

Every business is unique. As is its budget. That is why we work within that budget and fashion solutions based upon consultation, expectations and tailored within a client’s budget. Take advantage of a free consultation and receive and free estimate to see how Marketing by Design can jump start your marketing campaign.



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Free Consultation and Estimate

Print and Collateral Marketing

 Logo and Branding

 Publication Advertising

 Brochures, Tri-Folds, Pocket Folders, Flyers, Handouts

 Signange, Banners, Displays, Vehicle Wraps

 Stationery, Business Cards, Office Materials 

 Direct Mail and Postcards

 Promotional Merchandising

 Maps, Floorplans, Illustrations

Pricing Based on Client Consultation

So Let's Get Started!

Tell us all about your project

The Process

There are no shortcuts to achieve success in marketing.

Meeting

Planning

Designing

Developing

Testing

Delivering

159+ Happy Clients to Date
1369+ Cups Of Coffee this Year
302+ Projects to Date

So Let's Get Started!

Tell us more about your project

Great Clients... Great Relationships.

Nothing says how much your work is worth beyond the value it represents for the client.

Testimonials

What our clients are saying.

READY TO ROCK? LET'S TALK!

Tell us about your project.

Marketing by Design :: Creative Design and Marketing Agency

About Us

We Measure Our Success by Your Success!

After attending UCLA Extension for Visual Communications and Computer Graphics, I began my career as a production artist for one of the largest direct mail marketing companies in the United States. But while there, I had my eye on a finding a position at an advertising agency, my dream vocation. I was fortunate to be hired during my initial interview at Los Angeles-based Westside advertising agency. Initially, employed as an associate designer, then promoted through senior designer, art director, and finally, Director of New Media. I remained there for nearly ten years servicing a wide variety of clients from real estate to entertainment. I was then recruited to a competing Los Angeles agency to start up their online division. I remained there through the great recession in 2008 and then as freelancer servicing the agency’s clients after they closed their doors in the downturn.

I relocated to Utah in 2017 and continued to work remotely for a Los Angeles-based commercial real estate start-up. I was tasked to develop and manage their many websites, as well as design collateral for print and digital marketing campaigns. I also managed many diverse freelance client’s marketing needs for both print and digital projects.
Now, I am marshaling that experience into Marketing by Design, with a small team, to serve your marketing and creative needs. So “Let’s Get Started!

Located along the imposing and beautiful Wasatch mountain range near Park City, Utah, MBD’s scope of clientele reaches from the sun-drenched Pacific to that great city to the East. So we have experience in a variety of markets and industries.

+ Behind the Scenes

Robert Franssen
Marketing by Design :: Creative Design and Marketing Agency

After attending UCLA Extension for Visual Communications and Computer Graphics, I began my career as a production artist for one of the largest direct mail marketing companies in the United States. But while there, I had my eye on a finding a position at an advertising agency, my dream vocation. I was fortunate to be hired during my initial interview at Los Angeles-based Westside advertising agency. Initially, employed as an associate designer, then promoted through senior designer, art director, and finally, Director of New Media. I remained there for nearly ten years servicing a wide variety of clients from real estate to entertainment. I was then recruited to a competing Los Angeles agency to start up their online division. I remained there through the great recession in 2008 and then as freelancer servicing the agency’s clients after they closed their doors in the downturn

I relocated to Utah in 2017 and continued to work remotely for a Los Angeles-based commercial real estate start-up. I was tasked to develop and manage their many websites, as well as design collateral for print and digital marketing campaigns. I also managed many diverse freelance client’s marketing needs for both print and digital projects.

Now, I am marshaling that experience into Marketing by Design, with a small team, to serve your marketing and creative needs. So “Let’s Get Started!

“We measure our success by your success.

Robert Franssen | Creative Director/Owner


What's New?

Work. Work. Work… We Love It!

Marketing by Design – Why Start from Scratch?

Marketing by Design – Why Start from Scratch?

MARKETING 101  |  Issue #1 Why Start from Scratch? Ok, so you've decided your business needs a website or a new design. Now what? If you're smart, you'll ask your web designer to provide mockups and prototypes before you commit to building your website. MBD…

Marketing by Design Launches its Newletter

Welcome to the Marketing by Design Newsletter. The goal of our newsletter is to offer advise, and information for small business marketing opportunities. As well as, highlighting our projects to benefit our clients with examples of how they might task Marketing by Design (MBD) to…

Cheval de la Mer Sailing Gear

Cheval de la Mer Sailing Gear

Cheval de la Mer Sailing – Sailing Gear Collateral Marketing: Sailing Gear. I happily share a love of sailing with some of my friends, and even some clients. Jens Holst has been a long-time client and friend since the nineties and so when he purchased…

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Take a moment to tell us about your business and its marketing needs. Please send us any questions or request a conference call.


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