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Long-time client, Holst Brothers General Contractors, was purchasing a small fleet of Tesla’s for their supervisors to oversee projects in the Malibu area of Los Angeles. The owner wanted something distinctive and eye-catching for the vehicles and not the typical truck graphics style that we had designed to promote his business over the years.

Jens came up with the idea of a graphic based on Porsche’s decal that we both loved from our Porsche ownership experiences. But since this was a Tesla, I substituted their logo font with a similar design layout. We both loved the results and believe we achieved the goal.