portfolio

Watt Communities, a Los Angeles based new-home and condominium developer, requested that our agency produce a campaign to promote their Waterstone new condominium community’s new phase release in Simi Valley, California. With mortgage interest rates at a low for the that time, we focused on the incredible value with a “Why Wait” hook and itemized and descrived the community’s many advantages over the local competition. The development sold very well and this was a long-lived campaign the bridged print as well as digital marketing.