portfolio

Marketing is the kingpin to Connect Media’s services. Their alliance with Soul Cycles was an inventive means to connect commercial media executives in a venue that allowed for networking while working out… combining two unrelated activities that became a bond for those execs working in downtown Los Angeles. Who knew that it motivated those individuals to join these workout events with the added bonus of meeting like-minded participants. It was a novel idea that led to more events that were “outside of the box.”