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Marketing by Design | Logo and Branding

Logo / Branding

Marketing by Design | Gotham Graphix Logo

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Gotham Graphix Logo

One assignment during my Visual Communications during one semester was logo design/branding in which we were to create a design company. I settled on Gotham Graphix, a strong and intriguing name that evoked New York’s alter ego. I loved the image of the iconic Chrysler building and so I thought to superimpose it onto the most basic graphic design tool — the pencil. The combination was a provocative and strong image showcasing the studio’s creativity and sense of design. It was one of those chosen for honors in my class that year.

Agency: NA
Client: UCLA Extension - Visual Communications
Utilization: Class Assignment
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