Print and Collateral Marketing
Working as an art director at RAP Communications, I was favored with many different avenues for design. One of my favorites were billboards which allowed for a large canvas that was visually impactful and impressive. The challenge was to interest neighbors of The Montecito by Watt Communities, a new condominium development, to visit their model homes and discover a wonderful opportunity for home ownership in their midst.
Agency: RAP Communications
Client: Watt Communities
Utilization: South Bay, Los Angeles Billboards