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Nye’s Pies was a start up that came into being during the Covid-19 pandemic and economic crisis. A perfect vehicle to bridge the gap in the interim by providing my client a means to support his other ventures while they were put on hold. Nye’s Pies was a runaway success as friends and family placed first orders but soon customers were flocking to a service which delivered a contact-free and delicious lemon meringue pies to savor during the lockdown in West Los Angeles.