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Catherine, a personal chef, was referred to Marketing by Design by a close friend. We talked at length about her new direction in her career as a personal chef after completing training in France. Branching out into catering and personal food preparation, she foresaw a niche for her services. We worked on the concept, the content and design which was led off by branding Cat-Chef with a logo, business documents and finally, a website. It was an important step for Catherine and a very pleasant and rewarding experience in a new field for Marketing by Design.