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Marketing by Design | Logo and Branding

Logo / Branding

Marketing by Design | Portfolio: Orleans Logo

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Marketing by Design | Portfolio: Orleans Logo

Orleans, a new home development, was a logo design that I “won” at our agency based upon the client’s selection of my logo from all the art director’s and designer’s submissions. So it was the basis of their marketing for their executive townhomes located in Aliso Viejo. Brochure, ads, billboards, web, environmental signage etc was based on this logo design. The highlight for me was it’s inclusion in our agency’s entries for that year’s prestigious Élan Awards held at the Pasadena Civic Auditorium. To my delight it was the first award I received in my career for one of my designs!

Agency: Weston Group
Client: Western Pacific Housing
Utilization: Brochure, Ads, All Signage, Web
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