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Digital Marketing
Lavigna Final Phase eBroadcast
The Towbes Group, a developer specializing in central California new-home developments was experiencing great interest their new home community, Lavigna. Located in Santa Maria, the development was a great success and it wasn’t more than two years before the final phase was released and the last townhomes were up for sale. Lavigna’s sales office supplied their prospects list to target for an email campaign to spur sales.
Agency: RAP Communications
Client: The Towbes Group
Utilization: Email Campaign