Services – Publication Advertising

Credibility: Print publications consistently offer readers high-quality and reliable content. Known as the “halo effect,” brands who place ads in respected print publications receive the same positive feelings from readers that are associated with the publication itself. This means your ads can be seen as completely trustworthy, which makes generating leads and sales much easier.

Awareness: The digital age has pretty much killed the human attention span. We’re simply not as receptive to all of the digital advertising happening around us. Print readers, on the other hand, don’t typically multitask when they read a magazine or newspaper, making them far more receptive to the ads within the publication.

Design: We will endeavor to work with our client to learn about their expectations and preferences for ad design. Often reviewing examples from competitor’s ad to determine style and content. From there we can offer several choices for a starting point and then revise and adjust to get the perfect result.

Target: Print ads allow you to target your audience. You can choose to run ads in specialty magazines, choose exactly which section, deliver to specific geographic and have your ads run on a specific day, month or edition.Choose and ad to fit your budget by offering quarter-page, half-page and full-page ads. And finally, advertising in print publications mean you’ll actually work with a human being when buying your ad space as opposed to relying on an online algorithm to decide where your ads should live.

Results: The Nielson Global Trust reported that 65% of print readers typically take some form of action. Successful ad campaigns reach targeted markets, effectively communicate a message, and drive action. By embracing the many advantages of print advertising and adding it to their marketing mix, advertisers can leverage the power of both print and digital to create the most awareness and revenue possible.