Modern Living, was formerly a high-end furniture store located in Los Angeles’ premiere shopping area of Melrose Boulevard. Offering furnishings from Le Courbosier, Cassina, Philip Stark and other notable designers, so I was provided beautiful products to advertise in the Los Angeles Times early in my career. Having designed several ads over the previous year, I suggested a new design that substituted my illustration of a sofa instead of the usual product photography. The illustration was distinctive and conveyed a sense of design while standing out from competitor’s photo-based ads. It also allowed for not highlighting a specific product and instead promoting the store’s sale.
Robert was easy to work with and provide excellent creative for both Modern Living and Modern Props. We created several ad campaigns and collateral marketing materials. — Mark