Del Webb asked our agency to design an ad campaign for their Sun City Palm Desert retirement community that appealed to retirees and emphasized the fun and recreational advantages of their community. Our idea was to use a familiar term to retirees, Prescription for Fun, to develop our pitch. My ads featured images of seniors and their family enjoying the amenities and recreational activities. The campaign was well received by our client and a great success for advertising this remarkable new home community.
Robert was easy to work with and provide excellent creative for both Modern Living and Modern Props. We created several ad campaigns and collateral marketing materials. — Mark
Agency Weston | Mason
Client Del Webb
Campaign Prescription for Fun
Publications Los Angeles Times, Orange County Register