Jens Holst has been a long-time client and friend since the nineties and so when he purchased his latest vessel, a beautiful catamaran, I was enlisted to assist in designing it’s identity — Cheval de la Mer, Sea Horse.
Jens has set off on a bucket-list adventure, sailing to the tip of Baja California in an organized regatta that should be amazing. But weather can be a challenge on a long, and often unpredictable sail, so it’s best to be prepared. The challenge was to find suitable gear to incorporate the CDLM’s logo and sail graphic along with a sailing ensign. After choosing a great Patagonia jacket in grey that complements the boat’s accents, we collaborated on several designs and settled on what you see here. And of course, sailing caps were also required equipment and we found an embroiderer who offered quality caps which are a great addition to the crew’s attire.
Robert certainly came through again! Jens Holst, President of Holst Brothers General Contractors